
art direction | branding and identity | package design | shopify website redesign
Reverie Farm | Troy, ID
Botanicals & Extracts Sustainably Grown in Idaho
Reverie Farm is a woman-owned and operated business in rural Idaho. Deeply invested in the slow medicine movement, all products are hand harvested onsite with a commitment to the health of the local community and ecosystem. In need of a rebrand, the farm’s new identity now reflects company vision and target positioning in the market.









Shopify Website Redesign
In addition to branding and identity, Reverie Farm needed a website refresh. Site design, SEO optimization, and e-commerce product updates were the main focus for the client. After redesign, overall site traffic YoY increased by 140% with an outstanding conversion rate increase of 82%.